When Fujifilm Business Innovation approached us to market colour swatches for their Revoria Production Press during the pandemic, we asked ourselves how we could showcase the press’s capabilities to print leaders stuck at home. We needed to create an experience that would engage them with print in a tangible and memorable way.
Through our demographic research, we identified that many in the print industry were at a similar life stage, often parents or grandparents of young children. This gave us the idea to create a pop-up book that would resonate with them by blending familiarity with a showcase of Revoria’s print capabilities.
The Great Migration was designed as more than a keepsake. It invited readers to explore vibrant print techniques through tearable swatches and intricate pop-up forms. This hands-on experience became both a conversation starter and a reminder of print’s lasting impact.
A colour swatch is reimagined into pop-up books which creates a moment where the print is appreciated for the joy it brings. This is designed to be especially relevant during the pandemic in a work from home scenario. Beyond its functionalities, it became a medium to foster intergenerational relationships for these print owners.
A colour swatch is reimagined into pop-up books which creates a moment where the print is appreciated for the joy it brings. This is designed to be especially relevant during the pandemic in a work from home scenario. Beyond its functionalities, it became a medium to foster intergenerational relationships for these print owners.
The Great Migration pop-up book surprised many homes with its playful charm. As children explored its pages, families shared moments together and print leaders were reminded of the creative potential of print in their daily lives.
Beyond its visual delight, the book served as a clever colour swatch tool. It featured six animals inspired by the African wilderness and included tearable swatch samples for easy colour comparison. Angled surfaces caught the light to showcase both metallic and matte finishes, demonstrating the full versatility of Fujifilm’s Revoria Press.
