PLUS was tasked by the Singapore Tourism Board to design a series of maps encouraging visitor exploration across key cultural precincts. We approached this project as more than a guide. We acted as cultural curators and wayfinding strategists, with the intent of creating a format that could be expanded to different precincts while allowing for flexibility and advertising by local businesses.
To support STB’s broader tourism goals, we designed the maps to transform passive navigation into active exploration. Each precinct became a story to be told.
We did more than just circle locations on a grid. We designed a matrix system that allowed for our map designs to be scaled to any neighbourhood. Our structured approach was also designed with flexibility in mind, with ample room for advertising content and pricing to coexist with more curated highlights.
Cover
Designed as a collage made of architecture, plants, and elements associated to the individual precinct, the cover is designed to suggest an exploration physically, culturally, and historically.
Essential information
These panels give visitors immediate and functional information – a brief summary about the place and information on how to get there.
Explore more
These panels reveal other cultural neighbourhoods they can visit if they are interested to continue exploring cultures in Singapore.
Cultural background of Precinct
These panels contain more information about the history and culture of the site as well as local foods that can be found within the precinct.
Options to Explore
Suggested routes, recommended listing by categories and some highlights are included on this panel to help visitors decide how they might want to discover the precinct.
Back
The back of the map completes the front cover to form the full collage of the area.
Vibrant collage covers displayed the unique characteristics of each precinct, while attracting the attention of visitors. As the maps were opened, a sequential unfolding sequence brought them into the stories that made up the precinct, whether they were looking for timed itineraries or options for exploration at their own pace.
