Pulse! is an annual competition series by PAYM (People’s Association Youth Movement), the youth wing of People’s Association. Created to encourage participation across a range of interests, the event had quickly built up momentum. In 2020, we were brought in to give it a voice of its own. The result was a standalone identity that channelled the spirit of youth through colour, motion and attitude. Bold. Energetic. Impossible to ignore.
The Pulse! team works hand in hand with youth interest groups, from e-sports and dance crews to sports communities and more. The identity had to be instantly recognisable yet flexible enough to suit any format. Bold, adaptable and easy to roll out across partners, the brand was built to move with its audience and stand out wherever it landed.
A graphic matrix is applied to the creation of visual assets to be adapted across various platforms. With consistent use of colour, shape, texture and photo treatment, the client is able to adapt the visuals quite simply to various needs.
A graphic matrix is applied to the creation of visual assets to be adapted across various platforms. With consistent use of colour, shape, texture and photo treatment, the client is able to adapt the visuals quite simply to various needs.
The brand identity was designed to be bold, youthful and energetic. Red anchors it back to People’s Association while a black-and-white palette adds sharp contrast. A custom image filter mimics a pulsing static effect, reinforcing the sense of movement. This treatment carries through to the logo, capturing the energy that drives the Pulse! series.
