The Singapore Bicentennial was created to look back at the moments that have come to define the island from as far back as 1299. PLUS responded to the Prime Minister’s Office’s call for proposals with plans for an exhibition that conveyed Singapore’s rich history in a manner that was impactful, immersive, and educational.
Singapore’s history was made real by letting guests experience its key moments in complete immersion. PLUS identified 5 visitor archetypes through user research, and designed the experience to continually appeal to their different engagement styles. Guests would be engaged on multiple levels throughout the exhibition across varied interaction points, such as first-person projection mapping, reconstructed environments, and method actors bringing the past to life.
Explorer
They prefer a more free and easy experience where they will spend longer duration lingering and discovering details.
Facilitator
They prefer a prescribed route and emphasis on their companion’s enjoyment. They also prefer to have aids (e.g. apps, collaterals).
Professional
They are looking for in-depth engagement with specific topics that resonate with them.
Experiential
They are looking for different experiences, and are looking to be awed, surprised and are often social with their experiences.
Recharge
They are looking for inspirations, and engagement with the content. They hope for a sense of enlightenment.
A rhythm of experience is designed to keep the different types of visitors engaged. The start is deliberately designed for a quieter experience pertaining more to the “facilitate” and “recharge”. This reminds visitors to approach with more introspection, to question and engage emotionally and mentally. The exhibition then goes in to heavily immersive experiences where visitors are thrown into a setting targeting the experience, to up close exploration of details for the professional and explorer to story based exploration amongst other strategies.
A rhythm of experience is designed to keep the different types of visitors engaged. The start is deliberately designed for a quieter experience pertaining more to the “facilitate” and “recharge”. This reminds visitors to approach with more introspection, to question and engage emotionally and mentally. The exhibition then goes in to heavily immersive experiences where visitors are thrown into a setting targeting the experience, to up close exploration of details for the professional and explorer to story based exploration amongst other strategies.
From up-close investigation using 3D models to mixed media interactions in immersive environments, the exhibition was curated to draw visitors in. Across a dynamic rhythm of highs and lows, visitors were transformed into participants of Singapore’s evolution, turning 700 years of history into a journey of discovery.
