Steeping Conversations reimagines the Southeast Asian tradition of gifting symbolic keepsakes, designed to celebrate Fujifilm’s dedication to holistic print partnerships.
When Fujifilm approached us to create a meaningful memento for their Southeast Asian customers, we asked: how can a keepsake express lasting appreciation? Our response was a modern, thoughtful design that reflects shared values of connection and commitment.
To express Fujifilm’s message of dedication, we designed a Nanyang-inspired tea set featuring four distinct tea capsules, each with its own flavour profile and folding method.
Every detail was intentional. The packaging invited a series of unfolding hand movements that symbolised Fujifilm’s commitment to thoughtful service. From the pinewood box to the layered inner trays, the unboxing became a meaningful gesture of appreciation.
Each capsule represented a value tied to partnership and customer support, transforming the simple act of sharing tea into a memorable ritual.
Discover the taste of time with a tea that can take up to 15 years to achieve a deep flavour. Slow down. Take time to dislodge each ‘petal’ and savour a tea with a depth and understanding only time can bring, in the same way that partnerships brew over time.
Support and cradle the packaging with care. Then, gently tug on the string to loosen the knot. Swaddled inside is a serving of the most delicate of all Chinese teas, White Peony, made from unopened buds. With the same intricacy, we commit to support your business.
Journey across the angular and textured contours of the packaging as you search for the opening and pry it open. Inside awaits a tea with a story of patience and an aroma of sweet perseverance – like the reward of long-term partnerships.
Cultivate attention as you enjoy a flavour that permeates in Bak Kut Teh. This Nanyang tea, Renowned Unknown Fragrance, is a local creation with a strong and expressive fragrance that speaks for itself. We, too, bring innovation to cultivate unique legacies in your business.
The giftset contains 4 distinctly shaped tea capsules containing different flavour profiles. Each of them engages the receiver in retrieving the tea with hand gestures representing different partnership characteristics, reinforcing a business commitment to be more than a printer supplier.
The giftset contains 4 distinctly shaped tea capsules containing different flavour profiles. Each of them engages the receiver in retrieving the tea with hand gestures representing different partnership characteristics, reinforcing a business commitment to be more than a printer supplier.
More than just a keepsake, the tea set embodied the spirit of partnership through its thoughtful packaging. This tangible expression of shared experience helped Fujifilm’s sales team open conversations, build rapport and create space for meaningful dialogue.
