Re-route: Little India 2022 was a way to unveil the hidden treasures within the lesser-explored corners of Little India. We wanted to showcase the characteristics and personality of the places and streets that are often overlooked by many. It was an opportunity to encourage people to immerse themselves in its diverse and vibrant culture beyond what they have experienced.
To inspire exploration that extends beyond the usual tourist destinations, we guided visitors along lesser used routes to undiscovered corners in Little India by utilizing prominent installations. Tailoring experiences for families and spontaneity enthusiasts alike, our diverse activities aimed to enhance the area’s historical significance, creating an engagement among the communities.
The abstract installation, Plastik Silo, explored the relationship between how organic communities are formed through structured activities in five foot ways/shophouses.
The top view from the tower at Lembu Square offered a breathtaking panoramic observation point of the area.
A large scale Gachapon machine which disperses artist’s interpretations of lesser-known locations and businesses around Little India.
Front view of Re-Route’s pavilion at Kinta Road contrasting informal gatherings against formalised pavilion activities.
Viewing tower at Lembu Square served as the main anchor for visitors to start their exploration, offering a unique perspective on road traffic and patterns.
Merchandise was designed to tell a story of Little India and enhance the historical significance of the space for visitors.
The abstract installation, Plastik Silo, explored the relationship between how organic communities are formed through structured activities in five foot ways/shophouses.
The top view from the tower at Lembu Square offered a breathtaking panoramic observation point of the area.
A large scale Gachapon machine which disperses artist’s interpretations of lesser-known locations and businesses around Little India.
Front view of Re-Route’s pavilion at Kinta Road contrasting informal gatherings against formalised pavilion activities.
Viewing tower at Lembu Square served as the main anchor for visitors to start their exploration, offering a unique perspective on road traffic and patterns.
Merchandise was designed to tell a story of Little India and enhance the historical significance of the space for visitors.
Our strategy to get visitors to know Little India better involved having a balance of structured organization and freedom for exploration. We provided structured experiences like food tours and workshops for those seeking guidance, while also incorporating participatory installations and merchandise to enhance engagement and deepen understanding of the area’s historical heritage for those who want to venture freely. Over three weekends, we introduced Little India to over 21,000 visitors.
