We needed to design an identity that was flexible to accommodate our expanded multidisciplinary capabilities and address the challenging task of explaining our united belief in the invisible research and feasibility process behind our works.
We needed to design an identity that was flexible to accommodate our expanded multidisciplinary capabilities and address the challenging task of explaining our united belief in the invisible research and feasibility process behind our works.
The rebrand repositioned our trio into PLUS GROUP, keeping the Plus name as a design-driven end-to-end solution provider above 3 companies with different focuses. The brand features a catchy tagline ―Curate, Capture, Construct that acts as an elevator pitch to simply easily convey to clients that we curate information, capture audiences, and construct experiences, summing up our feasibility and research process in a concise and memorable manner.
The tall, condensed uniformed logotype included subtle modifications to the glyphs to add intrigue, movement, and openness suggesting that our approach, though structured, does not compromise creativity, but instead enhances possibilities. This was guided by the studio’s influence from the bauhaus movement ―to bring art into function regardless of output.
Our fuss-free, no-frills brand features the tagline— Curate, Capture, Construct. Together, they represent the studio’s methodical approach. Seen alone, each word represents one arm of the studio, while teasing the rest in a catchy way.
Staying true to the tagline, a folio full of curated content was constructed to be given to clients at the end of projects to create brand recall towards the project process long after the project has been completed. The project folio goes beyond documentation to record memories, process, considerations, challenges and successes of the project to leave visible evidence of the feasibility study process.
The new brand emphasised our structured methodology. This is what sets us apart and the folio is a key piece of collateral that makes that process visible. The impact of the process can be most clearly felt during the completion phase of the project but often forgotten once time has passed. The folio captures that moment and makes it memorable that can be shared between clients’ teams.