Fujifilm wanted to showcase and market their Iridesse Production Press. Its specialty ink can give prints a metallic sheen that mimics that of metal. The question is, how can we do it in a way that is unexpected, memorable, and get people excited enough to talk about it even after a showcase?
A colour swatch is how one would normally present/introduce a new metallic ink; not us. We disrupted the way colours and printing methods are presented by showcasing the metallic print effects in the form of 3D iridescent gem-like jewellery pieces and completely reimagined the colour swatch into a fictional story documenting the findings of these gem-like insects, letting us showcase the different print effects like never before.
The technical swatch book is reimagined as an explorer's field journal. It contains rare species of iridescent gem-like insects and showcases different prints in greater details. This is the first step in helping to spark the imagination of the b2b buyers.
The fictional journey to the island of Foxejurix is documented with money, weather report cards, field journals and more. This helps to visualise and demonstrate the capabilities of the printer’s speciality ink on different paper stock and materials.
The journal includes the ‘discovery’ of the bugs and makes use of the gold, silver and white speciality ink printing to create documentational style drawings of the iridescent bugs.
Fictional newspapers are used to showcase silver and fluorescent print capabilities on newsprint paper. The newspaper is given a torn-out look, with scribbled handwriting and flourescent highlighter ink to mimic a human touch.
Charting the same image across different conditions on a context of a weather study allows the effects of different print combination to be compared.
The technical swatch book is reimagined as an explorer's field journal. It contains rare species of iridescent gem-like insects and showcases different prints in greater details. This is the first step in helping to spark the imagination of the b2b buyers.
The fictional journey to the island of Foxejurix is documented with money, weather report cards, field journals and more. This helps to visualise and demonstrate the capabilities of the printer’s speciality ink on different paper stock and materials.
The journal includes the ‘discovery’ of the bugs and makes use of the gold, silver and white speciality ink printing to create documentational style drawings of the iridescent bugs.
Fictional newspapers are used to showcase silver and fluorescent print capabilities on newsprint paper. The newspaper is given a torn-out look, with scribbled handwriting and flourescent highlighter ink to mimic a human touch.
Charting the same image across different conditions on a context of a weather study allows the effects of different print combination to be compared.
We challenged the industry norm of producing a normal colour swatch and disrupted the way colours and printing methods are presented. We managed to not only showcase and market Fujifilm’s Iridesse Production Press, but we also surpassed what a traditional colour swatch could do. We turned a normal, boring colour swatch into something fantastical, and one that visitors, buyers, and vendors want to interact with. Perhaps more importantly, we challenged and demonstrated to potential buyers that the machine and the ink’s capabilities are only limited by one’s imagination.
