Fujifilm wanted to showcase the unique metallic sheen of their Iridesse Production Press. Its specialty ink creates a shimmering finish that resembles metal. The challenge was clear. How could we present this in a way that was unexpected, memorable, and exciting enough for people to keep talking about it after the event?

 

We looked beyond traditional displays. Previous exhibits had already impressed with intricate papercraft, but we needed a solution that could extend beyond the showcase and stay with potential buyers. The idea had to spark conversations and continue making an impact long after the initial demonstration.

Most metallic inks are introduced with a standard colour swatch. For Iridesse, we chose a different route. Drawing inspiration from gem-like insects, we created Foxejurix, a fictional island filled with shimmering discoveries. Instead of swatches, recipients received a parcel of expedition notes, currency and clippings from this imagined world. Each item revealed a new shade or finish, transforming the act of sampling into a tactile, story-driven experience.

The technical swatch book is reimagined as an explorer's field journal. It contains rare species of iridescent gem-like insects and showcases different prints in greater details. This is the first step in helping to spark the imagination of the b2b buyers.

The fictional journey to the island of Foxejurix is documented with money, weather report cards, field journals and more. This helps to visualise and demonstrate the capabilities of the printer’s speciality ink on different paper stock and materials.

The journal includes the ‘discovery’ of the bugs and makes use of the gold, silver and white speciality ink printing to create documentational style drawings of the iridescent bugs.

Fictional newspapers are used to showcase silver and fluorescent print capabilities on newsprint paper. The newspaper is given a torn-out look, with scribbled handwriting and flourescent highlighter ink to mimic a human touch.

Charting the same image across different conditions on a context of a weather study allows the effects of different print combination to be compared.

The technical swatch book is reimagined as an explorer's field journal. It contains rare species of iridescent gem-like insects and showcases different prints in greater details. This is the first step in helping to spark the imagination of the b2b buyers.

The fictional journey to the island of Foxejurix is documented with money, weather report cards, field journals and more. This helps to visualise and demonstrate the capabilities of the printer’s speciality ink on different paper stock and materials.

The journal includes the ‘discovery’ of the bugs and makes use of the gold, silver and white speciality ink printing to create documentational style drawings of the iridescent bugs.

Fictional newspapers are used to showcase silver and fluorescent print capabilities on newsprint paper. The newspaper is given a torn-out look, with scribbled handwriting and flourescent highlighter ink to mimic a human touch.

Charting the same image across different conditions on a context of a weather study allows the effects of different print combination to be compared.

As readers explored the material, they gradually uncovered an immersive narrative that transformed the familiar idea of a colour swatch into a story worth sharing. The collaterals came together as a cohesive whole, showing how the Iridesse could create unexpected effects. Beyond showcasing print capabilities, the experience invited buyers, vendors and print leaders to reimagine how print can inspire interaction and prompt new ideas.