Fujifilm wanted to showcase the unique metallic sheen of their Iridesse Production Press. Its specialty ink creates a shimmering finish that resembles metal. The challenge was clear. How could we present this in a way that was unexpected, memorable, and exciting enough for people to keep talking about it after the event?

 

We looked beyond traditional displays. Previous exhibits had already impressed with intricate papercraft, but we needed a solution that could extend beyond the showcase and stay with potential buyers. The idea had to spark conversations and continue making an impact long after the initial demonstration.

Most metallic inks are introduced with a standard colour swatch. For Iridesse, we chose a different route. Drawing inspiration from gem-like insects, we created Foxejurix, a fictional island filled with shimmering discoveries. Instead of swatches, recipients received a parcel of expedition notes, currency and clippings from this imagined world. Each item revealed a new shade or finish, transforming the act of sampling into a tactile, story-driven experience.

Leafy Habitat: PrimeLinkTM C9065/C9070

The Insecta iridesse of orange hue, Carnelian, lives in a leafy environment also known as the Botanical Hues. The orange bodied creature rests on vibrant gradated colours of blue, green and yellows produced by the PrimeLinkTM C9065/C9070.

Stone Habitat: Monochrome High Speed B9 Series Production Press

The insecta Iridesse of green hue, Emeraude, thrives in a stone environment also known as the Monochrome Mystique. The different intensity of black stones ranging from 30% K to 100% K are printed by the monochrome high Speed B9 Series Production Press.

Web Habitat: Iridesse Production Press

The Insecta Iridesse of purple hue, Amethystos, lives within structured web habitats known as the Crown of Iridesse. Gold, silver, and white strands of the webstructures are spun by the IridesseTM Production Press

3 different series were created, each featuring a “species” of the Insecta Iridesse against habitats created by 3 different Fujifilm printers The Stone Series was printed with the monochrome high-speed B9 Series Production Press, the stones ranged from 30% to 100% black. The Leaf Series featured multi-coloured leaves highlighting the PrimeLinkTM C9065/C9070’s ability to print bright colours with smooth transitions. The Web Series takes inspiration from silvery webs to showcase the IridesseTM Production Press’s ability to print specialty colours of gold, silver and white

3 different series were created, each featuring a “species” of the Insecta Iridesse against habitats created by 3 different Fujifilm printers The Stone Series was printed with the monochrome high-speed B9 Series Production Press, the stones ranged from 30% to 100% black. The Leaf Series featured multi-coloured leaves highlighting the PrimeLinkTM C9065/C9070’s ability to print bright colours with smooth transitions. The Web Series takes inspiration from silvery webs to showcase the IridesseTM Production Press’s ability to print specialty colours of gold, silver and white.

As readers explored the material, they gradually uncovered an immersive narrative that transformed the familiar idea of a colour swatch into a story worth sharing. The collaterals came together as a cohesive whole, showing how the Iridesse could create unexpected effects. Beyond showcasing print capabilities, the experience invited buyers, vendors and print leaders to reimagine how print can inspire interaction and prompt new ideas.