We were asked to develop a new printer sales kit for the launch of Revoria Press printer that was able to communicate the printer as a versatile equipment packed with multiple functions and finishings that could cater to different users’ printing needs.
Using the ingredients bar of a burger joint where the option of having “all the works” is available to you no matter the choice you make, we explore the printer’s all-encompassing features that makes it an equipment of choice for different users and purposes.
From runny eggs to fresh green lettuce to juicy tomatoes, the sales kit uses these everyday food items to generate a conversation about the vibrancy, textured detail and finishings of the print. Imagining the sales kit into a burger investigates the use of red and green dominant outputs, covering a range of opposite vibrant colours typically needed in print communications.
The egg insert features a layer of clear toner over the yolk, expressing the glossiness of a runny yolk.
The tomato insert is printed on glossy paper and finished with gloss laminate to enhance the reds of the tomato slices.
The bacon insert features highly vivid red hues with clear finishing to express the oiliness of fried bacon.
The cucumber insert features an accordion fold, expressing the idea of uniformity and highlighting the printer’s ability in producing consistent prints.
The burger includes three cheese inserts, each printed on a different type of textured paper, featuring bi-fold and diecut holes.
The olives insert is printed on transparency, with an accompanying sticker sheet that users can use to “customise” their own burger, adding to the amount of olives they would like.
Accompanying the sales kit is also a kiss-cut gloss sticker sheet that allows users to customise their burger box.
The rivets holding the burger together can be removed to allow for better ease of reading.
The egg insert features a layer of clear toner over the yolk, expressing the glossiness of a runny yolk.
The tomato insert is printed on glossy paper and finished with gloss laminate to enhance the reds of the tomato slices.
The bacon insert features highly vivid red hues with clear finishing to express the oiliness of fried bacon.
The cucumber insert features an accordion fold, expressing the idea of uniformity and highlighting the printer’s ability in producing consistent prints.
The burger includes three cheese inserts, each printed on a different type of textured paper, featuring bi-fold and diecut holes.
The olives insert is printed on transparency, with an accompanying sticker sheet that users can use to “customise” their own burger, adding to the amount of olives they would like.
Accompanying the sales kit is also a kiss-cut gloss sticker sheet that allows users to customise their burger box.
The rivets holding the burger together can be removed to allow for better ease of reading.
The sales kit was given out at the launch of the printer. The visitors were curious about the burger and even were invited to participate to “make their own burger” which carries the message that the printers wide ranging capabilities are able to cater to one’s own preferences and needs. The various outputs and paper stocks explored the range of vibrant outputs in different forms.
