Using the ingredients bar of a burger joint where the option of having “all the works” is available to you no matter the choice you make, we explore the printer’s all-encompassing features that makes it an equipment of choice for different users and purposes.
From runny eggs to fresh green lettuce to juicy tomatoes, the sales kit uses these everyday food items to generate a conversation about the vibrancy, textured detail and finishings of the print. Imagining the sales kit into a burger investigates the use of red and green dominant outputs, covering a range of opposite vibrant colours typically needed in print communications.