To mark the launch of the new destination brand, ‘Passion Made Possible’, we were commissioned to create a photography artwork that embodies the concept of passion in Singapore. The photography artwork was to be displayed at the launch event of the brand and would be a primer, conveying the tonality of the brand as a teaser to the unveiling.
Everyday Heroes is a series of portraits depicting everyday Singaporeans in the context of their work environment. Beyond the skyscrapers, beyond the fancy hotels, and beyond the pristine gardens, these are the people who represents the real Singapore. This is the pulsating energy that defines who we truly are. We celebrate the sweat, blood, and grime, because this is proof of the passion that exists in everyday life, in everyday occupations; we present an unvarnished Singapore.
Foreground: The Working Plane
The context of passion is established with tools of the trade in the foreground.
Middleground: The Personality of Passion
Framed in the centre of the shot, is the personality behind the passion. Sandwiched between the foreground subject and the background context, the story behind the passion is formed.
Background: The context
A supporting layer behind the personality that further emphasize the context passion.
Jeffrey Eng is the third-generation owner of Eng Tiang Huat, a shop that provides and repairs Chinese opera costumes, props, orchestra instruments, and celebratory tapestries by hand. The craftsman's commitment to high standards in keeping alive this flailing trade is an homage to this beloved art form.
Vincent Low, the owner of Skewer Bar, is among a new league of 'hawkerpreneurs' eager to make their mark on the local culinary scene. Vincent's youth belies an unwavering dedication to his craft: to provide a hearty gastronomic experience that is authentic and a reprieve from the busy city life.
Robert Sng, owner of Little Shophouse at Kampong Glam, gave up his 30 years of cushy job as a flight attendant to equip himself with the craft of Peranakan Beading. Despite the craft being a stereotype job for females, he feels strongly about upkeeping the intricate beauty of Peranakan culture.
Performing since she was 6, Lee Pei Fen has known the getai stage her whole life. A youngling in a sea of veterans, she has carved out a name for herself and is among one of the most popular hosts in the local getai scene.
Bus Captain Krishnanraw, looking smart and spiffy with his peaked cap! Mr Krishnanraw takes immense pride in his job and never fails to greet every passenger who boards his bus.
Jeffrey Eng is the third-generation owner of Eng Tiang Huat, a shop that provides and repairs Chinese opera costumes, props, orchestra instruments, and celebratory tapestries by hand. The craftsman's commitment to high standards in keeping alive this flailing trade is an homage to this beloved art form.
Vincent Low, the owner of Skewer Bar, is among a new league of 'hawkerpreneurs' eager to make their mark on the local culinary scene. Vincent's youth belies an unwavering dedication to his craft: to provide a hearty gastronomic experience that is authentic and a reprieve from the busy city life.
Robert Sng, owner of Little Shophouse at Kampong Glam, gave up his 30 years of cushy job as a flight attendant to equip himself with the craft of Peranakan Beading. Despite the craft being a stereotype job for females, he feels strongly about upkeeping the intricate beauty of Peranakan culture.
Performing since she was 6, Lee Pei Fen has known the getai stage her whole life. A youngling in a sea of veterans, she has carved out a name for herself and is among one of the most popular hosts in the local getai scene.
Bus Captain Krishnanraw, looking smart and spiffy with his peaked cap! Mr Krishnanraw takes immense pride in his job and never fails to greet every passenger who boards his bus.
A series of 84 portraits was created to showcase the collect spirit of Singapore. The series was exhibited as a photo wall that lined the entrance of the launch event area of STB’s campaign ‘Passion Made Possible’ as a hint to the brand before the unveil. This was also later used at other international launches of the brand.
