In celebration of its 70th anniversary, CPF Board engaged us to create an exhibition that would reconnect with the public by highlighting the people-centric nature of its journey. Rather than focus solely on policy milestones, the exhibition took this moment as an opportunity to show how CPF’s evolution — from its earliest schemes to its most recent changes — has always been shaped around the needs, aspirations, and lived realities of Singaporeans.
To mark CPF’s 70th anniversary, we curated an exhibition that invited visitors to reflect on how the Board’s evolution has always been shaped by people: members, employees, and the wider populace. Stories were gathered from every decade of CPF’s existence, capturing the diverse ways it has supported Singaporeans and the lives shaped through its policies. These stories formed the emotional core of the exhibition, turning abstract systems into lived experiences.
We then translated this spirit into spatial form. Guided by five visitor archetypes, we designed a range of touchpoints including personal artefacts, reflective spaces, interactive stations, and large-scale installations. Each element was carefully arranged to support different ways of engaging, remembering, and connecting.
The CPF70 exhibition was split into several areas based on the organisation’s major eras.
Personal artifacts detailed CPF Board’s history, including David Marshall’s original legislative court document.
Stories were sourced throughout CPF Board’s history, including news articles, personal recounts, and member interviews.
To illustrate its commitment to continuing growth, more recent stories and anecdotes were also featured, including quotes from Ms Melissa Khoo, CPF Board’s current CEO.
A summary wall allowed visitors to fully appreciate the extent of CPF’s growth over the decades in a way that mirrors Singapore’s own.
Despite the narrow exhibition space, the event was organised to create an intuitive learning experience with multiple points of entry.
The CPF70 exhibition was split into several areas based on the organisation’s major eras.
Personal artifacts detailed CPF Board’s history, including David Marshall’s original legislative court document.
Stories were sourced throughout CPF Board’s history, including news articles, personal recounts, and member interviews.
To illustrate its commitment to continuing growth, more recent stories and anecdotes were also featured, including quotes from Ms Melissa Khoo, CPF Board’s current CEO.
A summary wall allowed visitors to fully appreciate the extent of CPF’s growth over the decades in a way that mirrors Singapore’s own.
Despite the narrow exhibition space, the event was organised to create an intuitive learning experience with multiple points of entry.
CPF70’s opening was celebrated alongside the launch of a commemorative book detailing its history and attended by the people who’ve shaped its’ history, from former volunteers to Senior Minister Lee Hsien Loong.
Over the course of the exhibition, visitors learnt about the ways CPF has evolved to support them. Touched by the personal narratives presented, they left with a greater connection to the organisation, and the millions of others impacted by its work.
