For FUJIFILM Business Innovation Singapore, the challenge was not just selling the Revoria Press SC285S, but changing when creatives considered print. Designers often encounter print only at production stage, when ideas are already shaped by cost, timelines and vendors. Where’s Pinky? moved the conversation upstream, presenting speciality pink as part of the creative process before it became a technical decision.
Where’s Pinky? used story to make speciality colour meaningful before introducing the press behind it. Inspired by set-jetting, the experience built emotional investment around Phoebe’s search for her missing pink dog, Pinky, turning colour into a problem audiences could feel. From there, we developed a tactile, story-led sales kit that connected emotional engagement with technical application, helping FUJIFILM move the conversation closer to the creative process.
The kit introduces Pinky’s story through vivid speciality pink.
The three-book system guides audiences from story to application.
The comic builds emotional connection through Phoebe’s search.
The print guide translates story moments into colour understanding.
Colour swatches make the impact of speciality pink easier to compare.
Printed artefacts extend Pinky’s world beyond the books.
The kit introduces Pinky’s story through vivid speciality pink.
The three-book system guides audiences from story to application.
The comic builds emotional connection through Phoebe’s search.
The print guide translates story moments into colour understanding.
Colour swatches make the impact of speciality pink easier to compare.
Printed artefacts extend Pinky’s world beyond the books.
Where’s Pinky? transformed a conventional product demonstration into a multi-stage narrative journey. The experience extended beyond the comic, print guide and photobook into printed artefacts from Phoebe’s world, turning technical samples into objects that felt familiar, tactile and story-led. This gave FUJIFILM a more relevant way to engage creatives earlier in the design journey, connecting speciality colour to creative possibility before production decisions were already fixed.
