We created a sales kit for the Revoria Press that reflected the printer’s flexibility and range. Designed for different user types, from creatives to technicians, the modular kit helped sales teams tailor their pitch to each audience. It showcased not just what the printer could do but who it was for.
Taking inspiration from the idea of “all the works” at a burger joint, the sales kit showcased the printer’s full range of functions through modular layers. Just like adding lettuce, tomatoes, cheese or a runny egg to build your ideal burger, users could explore how Revoria’s advanced finishes, formats and colour capabilities came together in one versatile machine.
Each ingredient was chosen to reflect how the printer could be customised to different needs. From runny eggs to crisp lettuce and thick tomato slices, the layers symbolised the flexibility to mix and match finishes, textures and outputs based on user demands. It was a playful yet effective way to showcase the printer’s adaptability using a universally understood language.
The egg insert features a layer of clear toner over the yolk, expressing the glossiness of a runny yolk.
The tomato insert is printed on glossy paper and finished with gloss laminate to enhance the reds of the tomato slices.
The bacon insert features highly vivid red hues with clear finishing to express the oiliness of fried bacon.
The cucumber insert features an accordion fold, expressing the idea of uniformity and highlighting the printer’s ability in producing consistent prints.
The burger includes three cheese inserts, each printed on a different type of textured paper, featuring bi-fold and diecut holes.
The olives insert is printed on transparency, with an accompanying sticker sheet that users can use to “customise” their own burger, adding to the amount of olives they would like.
Accompanying the sales kit is also a kiss-cut gloss sticker sheet that allows users to customise their burger box.
The rivets holding the burger together can be removed to allow for better ease of reading.
The egg insert features a layer of clear toner over the yolk, expressing the glossiness of a runny yolk.
The tomato insert is printed on glossy paper and finished with gloss laminate to enhance the reds of the tomato slices.
The bacon insert features highly vivid red hues with clear finishing to express the oiliness of fried bacon.
The cucumber insert features an accordion fold, expressing the idea of uniformity and highlighting the printer’s ability in producing consistent prints.
The burger includes three cheese inserts, each printed on a different type of textured paper, featuring bi-fold and diecut holes.
The olives insert is printed on transparency, with an accompanying sticker sheet that users can use to “customise” their own burger, adding to the amount of olives they would like.
Accompanying the sales kit is also a kiss-cut gloss sticker sheet that allows users to customise their burger box.
The rivets holding the burger together can be removed to allow for better ease of reading.
The sales kit was given out during the printer’s launch, where its burger format drew attention and invited curiosity. Visitors were encouraged to build their own burgers, reinforcing the idea that the printer’s features could be customised to individual needs. Each output and paper stock showcased a different facet of print capability, from form to finish.
